This Meet Magento New York 2014 talk is "Beyond the Blinders: Unseen Opportunities in SEO" by Seth Dotterer. Search has fundamentally changed how consumers consume and how marketers market.
The average US adult now spends half their time online. Online is pulling attention span from TV, radio and print media.
Buyers are revolting against traditional marketing channels.
Web consumers choose organic content - no one is clicking on banner ads, and most click on organic, not paid search results.
1 out of every 2 consumers say they don't trust ads.
Great marketers engage early - get people at the awareness and exploration stages, don't just focus on targeting at the purchase point.
Many consumers now start their shopping experience by researching on Pinterest.
Customers strongly prefer the unpaid web. 90% of search budgets are going to 6% of the traffic.
Manage your content across all unpaid channels - Google, YouTube, LinkedIn, Twitter, Pinterest, etc.
Stop crowding the register (that's what everyone is doing, and you don't have their budget) - don't target people at the buying stage - back up and target them before they're ready to buy.