meet magento new york

Beyond the Blinders: Unseen Opportunities in SEO Meet Magento New York 2014 Talk

This Meet Magento New York 2014 talk is "Beyond the Blinders: Unseen Opportunities in SEO" by Seth Dotterer. Search has fundamentally changed how consumers consume and how marketers market.

The average US adult now spends half their time online. Online is pulling attention span from TV, radio and print media.

Buyers are revolting against traditional marketing channels.

Web consumers choose organic content - no one is clicking on banner ads, and most click on organic, not paid search results.

1 out of every 2 consumers say they don't trust ads.

Great marketers engage early - get people at the awareness and exploration stages, don't just focus on targeting at the purchase point.

Many consumers now start their shopping experience by researching on Pinterest.

Customers strongly prefer the unpaid web. 90% of search budgets are going to 6% of the traffic.

Manage your content across all unpaid channels - Google, YouTube, LinkedIn, Twitter, Pinterest, etc.

Stop crowding the register (that's what everyone is doing, and you don't have their budget) - don't target people at the buying stage - back up and target them before they're ready to buy.

Seeking the Magento Community's Center of Gravity Meet Magento New York 2014 Talk

This Meet Magento New York 2014 Talk is "Seeking the Magento Community's Center of Gravity" with Kurt Theobald. Community events help us maintain a voice as a community driven ecosystem, so events like Meet Magento are important.

Magento really took off with the small and medium business market. That’s where Magento made its claim to fame.

Magento Inc is shifting focus to serve the mid-market, creating a gap with the small/medium business market.

Today is about discussing the problem and the path towards solving the problem.

Merchants have a challenging time getting any help from the Magento ecosystem/community.

Merchants have to find, evaluate and install solutions, but with so many countless extensions in Magento Connect it's challenging to find good solutions.

Magento Gold partnership doesn't mean quality - it means a company is willing to pay $10k/year for the label. This is because Magento’s business models towards the partner programs never matured. Let’s solve the problem as a community.

It’s very difficult for excellent partners to get the attention they deserve from Magento merchants.

As a community, let’s come together and lift up the high quality agencies that don't market well.

Let’s collaborate with those that do good Magento work and compete with the ones that do crap work.

Let’s marginalize and vaporize the fakers and superficial marketing fronts in the Magento ecosystem!

Right now the Magento community is acting like a bunch of independent cats, giving up what makes Magento powerful.

Let’s have a club mentality but let’s be virtuous - repel the junk and invite the quality.

It's not about any one agency - it's about protecting the Magento community by providing many quality options for merchants.

This isn’t a fork - we want to stay in unity with Magento.