data

IRCE Session: Building on Strengths: Why Data Should Change Your Marketing Plan Every Quarter

This IRCE session is Building on Strengths: Why Data Should Change Your Marketing Plan Every Quarter, presented by Ryan Bonifacino, Vice President, Digital Strategy - Alex and Ani.  Foundation for success - centralize digital under one department. eCommerce + Analytics tie into digital marketing and social media, and all three should be generating usable analytics and data, sharing that data and making decisions based on that data.

Get your relationships working in a healthy way - you don't want CMO and CIO fighting each other for budget. They should be working together.

Research heavily and define rules and roles - CIO, CTO and CMO should all work together.

Build a knowledge base of potential partners and vendors.

Brands should bring in the best agencies that can provide expertise in each specific niche/need of digital.

Each digital team member at Alex & Ani tracks one other eCommerce retailer and tracks what technologies they use, what they're doing.

Bring in really smart, innovative people to your company to speak with your team to keep them informed on what's going on.