This talk is "Magento: A Journey Down the Open Road", a Meet Magento New York 14 Talk by Yoav Kutner. It was surprising to see how many people were using Magento for non-eCommerce purposes.
Based on this experience, OroCRM was written with a layer between the app and the framework - Oro Platform.
Oro Platform has ACL's built in, also Grids and reports and a workflow system.
The technology stack for Oro Platform is great thanks to it's fresh start. PHP >= 5.4.4., Symfony2, Doctrine, PHPUnit, HTML5, CSS3.
Oro Platform is focused on quality - 65% unit test coverage, code standards, and more.
Existing CRMs didn’t fit for eCommerce - is a shopping cart a lead? Opportunity? That's why Oro CRM is focused on being an eCommerce CRM.
Oro CRM collects data from multiple channels and segments customers.
Don't just want to look at how many people add items to the cart - we want to know who added items to the cart. Segment to specific users.
OroCRM integrates with Magento, Amazon and eBay.