This IRCE workshop is 10 Most Important Components your Social Presence Needs, presented by Sarah Evans, Owner - Sevans Strategy. Great content makes people want to share, care or swear.
What does great content look like? Your readers will tell you. 80% of people will read your headlines, but only 20% of those people will read the rest of your content.
Great content is trustworthy, credible, interactive, actionable, emotional, unique or relevant.
Great content is portable, personal and participatory.
Good social content needs a:
- Creative Director
- Copy Editor
- Photographer and Videographer
- Senior Writers
- Monitoring and analytics
Oftentimes all these roles are performed by 1 person, but you should have someone, anyone, look at your content before you post it.
Treat great content with the reverence it deserves - create a list of all the tactics you apply to your greatest content, such as encouraging people to share with reddit, link your post to an answer in Quora, Yahoo Q&A, build it into slides and post it to Slideshare.
Define your style. Your content should stick to a well-identified, well-developed brand image. Define how your headlines appear, what your teaser/subhead looks like, what your front page photo looks like, what photos you add, etc.
At a conference, host a giveaway + Twitter chat on Twitter using a brand-specific hashtag. Provide a pre-recorded daily recap, on-scene announcement videos, live blogging, Tweeting and Facebook to build your social presence.
Commit to 5 to 10 posts per day (total across all social channels) + email + social shares to build your social brand.
Most content creators have to throw away up to 1/3 of the content they generate each day. Create like mad - generate lots of content.
Quotes, questions & quips are the #1 content method that spreads fastest via social media. Convert these quotes to images that are easy to share.
Check Reddit for emerging news and trends - Reddit often has news 24-72 hours before the mainstream media.
"If you like it then you should have put a filter on it" - the instagramization of content.
7 apps for creating great visuals from your phone:
- News Booth
You should be posting more photos - be careful with photos on Twitter, because they interrupt the feed/text, but use Instagram, Facebook photos and occasional photos on Twitter.
Great written content gives people more without making them ask. Recommend other content you've created, links to import site tags within the article, etc.