This is IRCE session Conversion Drivers: Go Beyond the Like to Make Social Work for Retail, presented by Nicolas Franchet, Head of Retail, E-Commerce, Global Vertical Marketing - Facebook and David Atchinson, Senior Vice President, Marketing - Zulily. Facebook is building systems to help brands drive discovery, personalization and ROI on social.
Facebook is launching multi-product ads - Facebook ads featuring 3 products in one ad unit.
Measuring cross-device ROI is challenging. 67% of users start shopping on one device and continue on another.
The future of shopping is personalized discovery across devices.